Rare Beauty by Selena Gomez Soft Pinch Luminous Powder Blush

What it is: A lightweight glowy blush with buildable, seamless, and silky color to keep you beaming all day.

Coverage: Medium

Finish: Radiant

Formulation: Pressed Powder

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Incredibly smooth and weightless, this powder blush gives a pinch-perfect flush that seems to radiate from within. Its highly pigmented base is packed with shimmering pearls for natural dimension that’s easy to blend, build, or diffuse for a softer effect (without ever looking chalky or ashy).

Clinical Results: In an independent consumer testing panel of 55 subjects:

– 99% said it instantly lights up skin with a radiant flush

– 99% said it applies evenly

– 97% said its highly pigmented color blends seamlessly

Suggested Usage:
-Take the Soft Pinch Blush Brush (sold separately) and gently sweep across the powder.

-Lightly tap onto the apples of your cheeks.

-Add more to build color and radiance; diffuse with sweeping circular motions for a softer look.

-This baked powder’s extraordinary shimmer comes from a high percentage of finely milled pearls. Please handle with care.