Kérastase Blond Absolu Anti-Brass Purple Shampoo

What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
– Brassiness
– Color Safe
– Damage/Split Ends/Breakage

Key Benefits:
– Neutralizes brassy and yellow undertones
– Nourishes and strengthens damaged blonde hair
– Enhances softness and shine

Highlighted Ingredients:
– Hyaluronic Acid: Ultra concentrated acid to strengthen damaged hair, prevent future breakage, and seal cuticles.
– Edelweiss Flower: Rich in antioxidants to protect against daily damage and soften sensitized hair.
– Ultra-Violet Neutralizers: Highly concentrated pigments that neutralize and remove brassy and yellow undertones.

What Else You Need to Know: The best in professional blonde color care, this unique purple shampoo instantly neutralizes brassy and yellow undertones to maintain cool blonde shades while protecting against daily hair damage. Infused with edelweiss flower and hyaluronic acid, hair is nourished and strengthened from within for shiny, healthier blonde hair.

Clinical Results: In a controlled study using a system of Blond Absolu Bain Ultra-Violet, Cicaflash, and Huile Cicaextreme versus a non-conditioning shampoo, results showed:
-10x stronger blonde hair

Suggested Usage:
-Apply a quarter-size amount to wet hair.
-Massage through lengths and ends.
-Leave on at least two minutes or longer depending on desired degree of neutralization.
-Rinse thoroughly.
-Use up to two to three times per week depending on desired levels of neutralization.
-Follow with the full Blond Absolu range for professional blonde care.

Pro tip:
-For light neutralization, pair with the Blond Absolu Strengthening Conditioner and Blond Absolu Heat Protecting Leave-In Treatment (sold separately).
-For intense neutralization, pair with the Blond Absolu Anti-Brass Purple Mask and Blond Absolu Heat Protecting Leave-In Treatment (sold separately).